I hear you there and agree with your points. My concern is how the life of Jordan’s memes plays into the rest of that equation which I suppose boils down to how you perceive the “era of Trump,” corporatizing, and nationalization occurring right now.

The rise of Trump and other nationalistic leaders seems oh so very linked archetypally for a desire for a King figure. We’re just getting the shadow kings because people are so unconscious to it.

I’m not familiar enough with Jordan’s work to see if he is appropriately exploring and challenging that. It seems he’s playing off a Christ and Father archetype himself, perhaps more or less consciously than Trump as Shadow King.

Is Jordan using that energy to combat the projection of the King archetype in its more shadowy forms?

Otherwise, his call to a restored patriarchy (in whatever ways he likes to dress it up as having the potential to be healthier or more mature) seems to only play into the hands of the tyrants. Much like the works of Nietzsche was used by the Nazis.

Nietzsche, however, was dead by the time the Nazis came around. Jordan Peterson seems to enjoy a lot of support by people enamored with the Shadow Kings and I don’t see him distancing himself from that. Though I don’t follow all of his work.

This does seem to be a part of the concern presented in the OP, however.